The use of marketing blogs – targeted, web-based journal entries - has been on a steady rise for the past 5 years. It will only grow in the weeks and months ahead. Many business owners are finding that blogs serve as high-value, centralized hubs between their websites, social media platforms and the search engines.
Having a blog (origin: “web-log”) on your website will allow you to communicate to your site visitors and generate a personality that a website alone cannot provide. Blogging new information about your products and services, industry news and updates, announcements, events, awards and other real-time collateral information - regularly - is exciting and engaging to your site visitors. It gives them another reason to come back to your site in the future.
Neon Goldfish has designed and implemented many custom designed blogs for clients over the years. We understand the importance of blogging for your business and can give you the tools and training to take full advantage of its potential.
Benefits of blogging for your business:
1 Keeps your Website Fresh and Engaging
So many websites out there have old, stale content that doesn't provide engaging experiences for repeat site visitors. A blog gives site visitors fresh, new information when they come back to your website. It entices them to return again and again to see what's new.
2 Positions Your Company as an Industry Expert
A blog provides a stage to showcase your knowledge and expertise. This will better position your company as an industry leader. Site visitors who find value in your blog posts will view your blog (and your business) as a resource in your industry. Repeat visitors also share your information with colleagues, friends and family. Such additional traffic to your website helps your bottom line.
3 Increases Search Engine Visibility
Search engines are always looking for new content to index. They reward sites that are active in doing so. Each blog post increases your website's digital footprint, providing more content for search engines to index and increasing the different keywords you'll gain exposure for. Another plus? Site visitors who share your information with others also provide added search engine benefit in inbound links.
4 Provides Direct Interaction with Site Visitors
Over time, you will build an audience of followers who subscribe to your blog. Every time you publish a new blog post, it gets sent to their RSS feed readers, giving them immediate access to your new content. Providing website visitors the ability to comment on blog posts also creates a platform for discussion among visitors to your site and the ability for you (the expert) to comment as well.
5 Sets You Apart from Competitors
Blogging is another avenue for showing your site visitors how your products and services are different from your competitors. It gives them another reason to buy from you. While the use of blogs by businesses is on the rise, it's far from universal. Your decision to blog – and our ability to provide the tools – might well represent a communications 'leg up' on your competitors.