Direct Mail
 Sending post cards, brochures, sales letters and other promotional items to a highly targeted market is an effective and inexpensive way to reach relevant consumers, effectively delivering your business message and drive traffic to your store front and / or website. Direct mail has become an increasingly popular choice for businesses and organizations to inform consumers about their products, services, promotions and announcements.
Consumers are bombarded with hundreds, if not thousands, of different advertising messages each day all trying to grab attention and deliver a message. Direct mail takes advantage of a daily activity that nearly every consumer does… "Look through the mail". Just about every consumer has a mailbox that they visit on a daily basis. Neon Goldfish can professionally design an eye-catching direct mail campaign that will grab consumer attention and deliver your business message.
Persistence is a major component in any successful direct mail campaign. Delivering your message to your target market is effective but must be done when they are ready to purchase. Repetitive delivery of your targeted message will increase the overall success rate of your marketing campaign by keeping your message and business in front of consumers so your business comes to mind when it is time to make that purchase. Quality will always outshine quantity. A single mailing to 100,000 consumers will not deliver the results of mailing the same 10,000 consumers ten times.
Outline of the Neon Goldfish Direct Mail Campaign Process:
Analysis: We work with your business to determine the message being sent, the necessary frequency of the campaign, the objectives of the campaign and how they relate to your long and short term business goals and objectives.
List Selection: Development of a highly targeted direct mail distribution list is essential to delivering optimal results from your direct mail campaign. Proper identification of your target market will increase the effectiveness of your campaign by putting your message into the hands of relevant recipients.
Some of the many ways to segment your target market:
 Age |
Income |
Gender |
| Zip Code |
Home Owners |
New Home Owners |
| Renters |
Mortgage Holders |
Credit Card Holders |
| Households with Children |
New Parents |
Students |
| Senior Citizens |
Mail Order Buyers |
and much more… |
Design: Your message is custom designed to not only deliver your important message and call to action but also must represent your business image and objectives. Careful layout, image use and text placement are used in the design process to achieve maximum response.
Print: The size, color, stock and style of the printing of your campaign will be determined to stand out in the mailbox while keeping remaining budget-minded.
Delivery: Your direct mail campaign is delivered to your selected recipients. |
