Landing pages are excellent tools for generating a very specific response from a targeted consumer. A landing page is a single web page that appears in response to clicking on an advertisement. Its message is very pointed and certain, in contrast to the rather general pages of traditional websites.
Sometimes referred to as squeeze pages, mini sites or micro sites, landing pages have a variety of purposes. Landing pages are typically simple and direct by nature, making them easy to implement, measure and optimize. Neon Goldfish can help your business develop a custom strategy utilizing landing pages as stand-alone vehicles or as part of a more complex solution.
How Landing Pages Work for You:
They Provide Focused Purpose
Each landing page has its own function that leads consumers to take some type of specific action. This action could be completing a quote form, joining a newsletter, buying a particular product, visiting another page of the main website, telling a friend or simply educating the consumer.
They Increase Conversions
The targeted message of your landing page will lead to higher conversion rates than trying to drive traffic to your main website. Since we can be very specific with the type of consumer we direct to a landing page, we can also be very specific with the message we present. This allows us to deliver a call-to-action that is very pointed: one which leads to a higher conversion rate.
They Are Measurable
Because they provide visitor data which is easy to measure, landing pages are often used in conjunction with other forms of advertising such as Paid Search campaigns, newspaper ads, billboards and television / radio commercials. Call tracking phone numbers are also used to gather even more detailed information.
They Are Ideal for Testing
Measure the impact of different marketing messages, design layouts and offers using landing pages. Landing pages provide important insights about how customers value different mediums, indicating which ones generate the best response and should be adopted on a larger scale.