Pay Per Call

A Pay Per Call campaign is a mixture of search engines and phone interaction that works much like traditional pay per click campaigns but drive consumers the phones of a business versus the website. Advertisements are strategically placed under targeted keywords on specific search engines. In place of a link to the website of that business is a unique phone number only found in that specific ad. The business only pays when a searching consumer picks up their phone and dials that unique number driving relevant traffic to the phones of that business.

Appealing to those businessess out there that do not have a website yet.

Many consumers still prefer to pick up the phone to contact a business versus sending an email.

Outline of the Neon Goldfish Pay Per Call Campaign Process:

Analysis of Program Objectives: Thorough analysis of business objectives, competition, target markets, budget, market scope and website structure.

Keyword Research and Selection: Determination of the keywords that searching consumers are using to seek your products and services.

Ad Construction: Ad copy development relevant to each keyword and phrase in the campaign.

Account Setup and Management: Configuration and management of account on selected search engines to achieve program objectives.

Monitoring & Maintenance of Program: Constant monitoring of ads within your campaign to analyze performance and make necessary adjustments to program to deliver maximum exposure for allotted budget.

Reporting: Reports are generated and delivered to show campaign progress, trends and information to calculate accurate return on investment.