Pay Per Click
A pay per click campaign is an advertising tool which allows your business to advertise under targeted keywords and only pay when a visitor actually clicks on the advertisement and visits your website. Placement is determined by a bidding process coupled with the relevancy of your website to the keyword used in the search.
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Dominant Positioning |
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Quick Results |
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Instant Traffic |
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Measurable Results |
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Cost Effective |
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Targeted Placement |
Outline of the Neon Goldfish PPC (Pay Per Click) Campaign Process:
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Analysis of Program Objectives: Thorough analysis of business objectives, competition, target markets, budget, market scope and website structure. |
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Keyword Research and Selection: Determination of the keywords that searching consumers are using to seek your products and services. |
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Ad Construction: Title and description copy development relevant to each keyword and phrase in the campaign. |
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Account Setup and Management: Configuration and management of account on selected search engines to achieve program objectives. |
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Submission to the Search Engines: The pages of your website are submitted to various search engines and directories to be indexed. |
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Monitoring & Maintenance of Program: Constant monitoring of ads within your campaign to analyze performance and make necessary adjustments to program to deliver maximum exposure for allotted budget. |
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Reporting: Reports are generated and delivered to show campaign progress, trends and information to calculate accurate return on investment. |
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