Search Engine Marketing
More and more consumers are turning to search engines such as Google, Yahoo and MSN everyday to research information about the products and services they plan to purchase and to find who to purchase from. Having a dominant presence on the search engines will position your company in front of your target audience when they are making purchasing decisions.
Neon Goldfish has the knowledge and expertise to effectively implement affordable Search Engine Marketing strategies that will provide your company with exposure to targeted and relevant searching consumers.
Search Engine Marketing Facts:
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In 2006, North American advertisers spent $9.4 Billion on search engine marketing. That is a 62% increase over 2005 and a 750% increase over the 2002 year.[1] |
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As of 2006, Search Engine Marketing was growing much faster than traditional advertising.[2] |
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U.S. Internet Searches increased 20% in 2006 to over 20 Billion Searches (52 monthly searches per person) and over 30% in 2007 to over 35 Billion Searches (74 monthly searches per person).[3] |
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According to comScore, in September 2007, over 9 Billion Searches were conducted with Google leading the pack at 57% of those seaches, followed by Yahoo at 23.7%, Microsoft at 10.3% and collectively accounting for 91% of all searches .[4] |
[1] The State of Search Engine Marketing 2006. Search Engine Land (February 8, 2007).
[2] More Agencies Investing in Marketing with a Click. New York Times (March 14, 2006).
[3] Search Engine Results Pages Turn Into Destinations. Enid Burns. www.searchenginewatch.com (December 7, 2007)
[4] U.S. Search Engine Rankings, September 2007. Enid Burns. www.searchenginewatch.com (November 20, 2007)
Search Engine Optimization Program
Priority placement in the “organic” search results of top search engines is a highly competitive and advantageous place to market your business. The Neon Goldfish Search Engine Optimization (SEO) Program focuses on analyzing the consumer market to identify the keywords being USED to search for products and services in your industry. These keywords serve as the foundation of your Search Engine Optimization program and are strategically placed within your website, along with other strategies, to best position your business in the “organic” search results on the search engines.
Outline of the Neon Goldfish Search Engine Optimization process:
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Market Keyword Analysis: Finding out the keywords and phrases searching consumers are using to find your products and service is done to ensure that your target market is being reached. |
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Sizing up the Competition: Analysis of the websites currently holding priority positions under the targeted keywords and phrases is done to identify the strategy needed to gain priority positioning. |
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Site Optimization: The pages of your website is thoroughly reviewed and optimized by integrating the targeted keywords and phrases into the body text, page titles, descriptions, meta/alt tags, heading tags, renaming HTML filenames, internal hyper-linking and site map. |
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Back-link Implementation: Strategy is formulated to generate incoming links to your website from third party websites to increase the importance and relevancy levels of your website in the eyes of the search engines. |
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Submission to the Search Engines: The pages of your website are submitted to various search engines and directories to be indexed. |
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Analysis and Reconfiguration: Results are measured over a timeframe and necessary adjustments are made to maintain priority page positioning and traffic to your website. |
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Reporting: Statistics on your campaign’s success is provided to measure ROI and make necessary adjustments to campaign strategies and objectives. |
Pay Per Click
A pay per click campaign is an advertising tool which allows your business to advertise under targeted keywords and only pay when a visitor actually clicks on the advertisement and visits your website. Placement is determined by a bidding process coupled with the relevancy of your website to the keyword used in the search.
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Dominant Positioning |
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Quick Results |
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Instant Traffic |
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Measurable Results |
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Cost Effective |
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Targeted Placement |
Outline of the Neon Goldfish PPC (Pay Per Click) Campaign Process:
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Analysis of Program Objectives: Thorough analysis of business objectives, competition, target markets, budget, market scope and website structure. |
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Keyword Research and Selection: Determination of the keywords that searching consumers are using to seek your products and services. |
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Ad Construction: Title and description copy development relevant to each keyword and phrase in the campaign. |
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Account Setup and Management: Configuration and management of account on selected search engines to achieve program objectives. |
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Submission to the Search Engines: The pages of your website are submitted to various search engines and directories to be indexed. |
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Monitoring & Maintenance of Program: Constant monitoring of ads within your campaign to analyze performance and make necessary adjustments to program to deliver maximum exposure for allotted budget. |
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Reporting: Reports are generated and delivered to show campaign progress, trends and information to calculate accurate return on investment. |
Contact us to get started today! |
