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About UsNeon Goldfish is a full service marketing solutions provider helping your business construct effective marketing campaigns that attract new customers to your business and increase the transaction frequency of your current customers. We believe that any single component can be an effective marketing tool but when using several marketing tools together, results compound. The growth of the Internet coupled with the increasing availability and use of faster internet connection has changed the way consumers shop for products and services. The Internet has quickly become the fastest growing advertising medium for businesses to market their products and services. This increased use of the Internet for information and even direct purchases has driven the effectiveness of traditional advertising mediums such as television, radio, newspapers and the yellow page directories. When consumers have changed the way they purchase, it is necessary for businesses to change they way they market to these consumers. Neon Goldfish Marketing Solutions can implement marketing strategies to position your businesses in front of these searching consumers. We believe that the most important element to providing a solution to a need is to truly understand the need and the entity behind the need. Our process starts with developing a thorough understanding of your business needs, objectives, goals and budgets. This information allows Neon Goldfish to formulate custom designed marketing campaigns that cost-effectively achieve results. Why Choose Neon Goldfish? Quick Turn Around: Experience really delivers when it comes to meeting timelines and quick turn around. Neon Goldfish has the project management knowledge and expertise to deliver your project within the timelines specified. Complete Satisfaction Guaranteed: We are not 100% satisfied with your project until you are 100% satisfied with your project. Our team will continue to work on your project until you are completely satisfied with everything. Experience: With over 10 years of combined experience and many successful completed projects, the Neon Goldfish team can deliver the website design and development project needs your company demands. Contact us today to find out how we can help your business “make a BIG Splash”. Neon Goldfish: Website DesignNeon Goldfish is a full-service website design and development company providing custom, professional, custom designed websites to businesses and organizations looking for an online presence. With the extensive design, development and integration expertise of the Neon Goldfish team, you can be confident that whatever your website project demands, our team can deliver. We work with you in every aspect of the design and construction of your project to make sure your website has the look, feel and functionality you desire to achieve your objectives. A thorough analysis of your business operations, target market, marketing strategies and the objectives of you site will be conducted to make sure that your website delivers the desired look, feel and functionality. Why Choose Neon Goldfish? Quick Turn Around: Experience really delivers when it comes to meeting timelines and quick turn around. Neon Goldfish has the project management knowledge and expertise to deliver your project within the timelines specified. Complete Satisfaction Guaranteed: We are not 100% satisfied with your project until you are 100% satisfied with your project. Our team will continue to work on your project until you are completely satisfied with everything. Experience: With over 10 years of combined experience and many successful completed projects, the Neon Goldfish team can deliver the website design and development project needs your company demands. Old Fashion Interaction: While we are a technology driven company, we still value the importance of doing business face-to-face. A Neon Goldfish Account Manager will meet with you, in person, to understand your project needs and facilitate the management of your project. Types of Websites: Dynamic Website: A dynamic website provides a more interactive approach to your website. The site content is changed in real time by a program or script based what the site visitor selects. A dynamic website are used for online databases, managing your website content (CMS: Content Management System), password protected areas, eCommerce, web forums, comment sections, feedback submissions, etc… eCommerce Websites: Utilize the reach of the internet to sell your products and services through your website. You will be able to manage all products and categories through an intuitive user interface and securely perform transactions with ease. Flash Website/Banner Design: A Flash website or banner provides a unique, visual user experience like no other. Animation and sound is sure to leave a long lasting impression on site visitor and entice them to continue their search through your site. What is a web site to your business??? Some essentials elements to get the most out of a web site and to edge out your competition. Attention Getter: A well written headline or eye-catching animation will catch the consumer’s attention and intrigue them to explore the site. Visitors will decide within seconds if they are going to continue their journey through a site or exit and go to another. User Friendly Navigation: Complicated navigation will drive a visitor away from a web site faster than anything. The purpose of the site is to provide information and give the visitor a reason to contact or visit you. Keep it simple! Effective Content: The words used to describe products and services and their benefits is what will lead to higher conversion rates from a web site. Explain the product and services benefits – Establish Credibility – Tell visitors why they need your product or service Present a Clear “Call to Action”: Tell the visitor what it is you want them to do… Complete an online form, pick up the phone and call, buy a product directly from the site, sign up for your newsletter and promotional offerings. Use well chosen images: Well chosen, eye-catching images will help consumers visualize your products and services and can portray the credible, professional look that can really boost sales Strong Opt-In Offer: Some visitors to your site may not be ready to but that day. A strong opt-in offer such as subscribing to receive promotions and updates from your company will allow you to keep in contact with them until they are ready to make their purchase Testimonials: A great way to establish credibility is to provide evidence that your products and services really work from satisfied customers. Nothing instills confidence in your business than actual testimonials from others that have tried and/or use your product or service. About Us Page: One of the hurdles faced by promoting our businesses online is the consumer misses that personal interaction of doing business face-to-face. An about us page can provide info about you, your staff and your business to put the consumer more at ease. FAQ Page: A well thought out FAQ page will not only help answer commonly asked questions but will also position you and your business as a consultant in your particular industry. Contact Information: Make sure your contact information is clearly visible on every page of your site. It is important to make it as easy as possible for searching consumers to contact you whether it be through your website or picking up the phone to contact you. Keep your content fresh: Too many sites were built 3 years ago and have not been touched since. To remain competitive and up to date, the content of your site must be current with the message you are providing today… Not yesterday. Searchability: A website is a great tool to help impact your business’ bottom line but does little good if no one can find it. Making sure your website is designed “Search Engine Friendly” is important to drive traffic to your website from searching consumers using Search Engines like Google, Yahoo and MSN. A web site can be a very important profit center to your business if it is structured properly, grabs attention, established credibility and has current, relevant information to consumers shopping for your products and services. Static Website DesignA Static website is a set of static, or non-changing, pages that are linked together to deliver information about the products and services of your business or organization. This the most simplistic and affordable way to give your business a professional online presence but does require web programming knowledge to make changes to the site. If your business requires content changes to your website, a dynamic website is for you. Is a static website for me? Neon Goldfish can provide the following for your custom, professional Static Website Design project: Intuitive Navigation: Keeping the navigation of your website simple and intuitive will result in more page views and ultimately increase the amount of information you present to visitors. Complicated navigation is one of the quickest methods to an early exit from your site. Effective Content Structure: Consumers visiting your site are seeking information and they demand that it be easy to find and digest. Proper content structure will allow your message to be conveyed quickly and effectively. Crisp, Professional Images: Well chosen images will help consumers visualize your products and services and display them in a favorable manner that will drive sales. Dynamic WebsitesDynamic Website: A dynamic website provides a more interactive approach to your website. The site content is changed in real time by a program or script based what the site visitor selects. A dynamic website are used for online databases, managing your website content (CMS), password protected areas, eCommerce, web forums, comment sections, feedback submissions, etc… What are some of the components offered with a Dynamic Website? Content Management System (CMS): Keeping your site content updated and fresh is crucial to staying competitive and keeping your website current with your offline business. A Content Management System is an intuitive user interface that allows you to add new content, change existing content or remove unwanted content from your website with ease. This will save your business money by eliminating or drastically reducing maintenance fees associated with changes to your website. Blogging Applications: Are you an expert in your field? A blog (derived from the term “web log”) can be constructed to allow easy entry of news and commentary about topics of interest related to your business and industry. Web Forums: Allow others to have open discussions right on your website. Having an open forum for discussions, questions and answers is a great way to drive more traffic to your site. Membership or Private Login Areas: Provide your customers or site visitors with exclusive information such as customer account information, special industry news, product catalogs, etc… Having this information protected and assessable will provide consumers the data they seek and making your staff more productive and saving your business money. Custom Forms and Comment Sections: Getting feedback from your customers and site visitors is important to keeping your business successful and competitive. Incorporating a comment section in your website will allow easy submission of testimonials, suggestions and other input from your customer base. Flash DesignMacromedia Flash raises the bar when it comes to engaging visual and audio website appeal. Flash design offers a dynamic, highly graphic experience that is full of multimedia content that leaves a long lasting impression of site visitors. The eye catching animation can be coupled with sound to bring a true sight, sound and motion that is sure to grab the attention of a site visitor and get them to explore your website. The Neon Goldfish design and development team possesses the creative talent and technical know-how to deliver engaging, interactive and quick-loading Flash Websites and Components that will exceed your expectations. We understand that while Flash represents the “bells and whistles” that can really make a site visually superior to many others, there are some disadvantages. Flash websites are not indexed as well by the search engines and may not rank well. Neon Goldfish does offer full Flash Website design and development but often recommend incorporating visually appealing Flash Components into a search engine friendly website structure to take advantage of both worlds.
eCommerce Website SolutionsOpen new doors to your business with the ability to sell your products and services directly from your website. Have Neon Goldfish Custom design an eCommerce Website that is tailored to your business operations and the needs of your customers. Our design and development team work hand-in-hand to produce an eCommerce Website that will attract consumer attention, make products easy to find, provide secure transactions and make the management of the site products, categories and information a breeze. Administration: Keeping the content of your site fresh is crucial. In order to effectively do so, it is necessary to have a well designed, easy to use backend/administrative section. This administrative section is a secure, password protected interface that allows you to add, edit and remove products and categories on your site in real time giving you complete control over your website content. Transaction Security: Transactions are made through a secure connection that makes sure all your customer sensitive data is encrypted when processed. Integration of a payment gateway into your eCommerce site will help streamline the payment process. This payment gateway receives the request to process a credit card transaction from your website, then asks the credit card company for approval and relays the approval/decline information back to your website. All transactions are settled with your bank at the end of the day. Shipping Configuration: Continue to use your preferred shipping vendor right on your website. We can tie in a new or existing shipping vendor account into your eCommerce Website so that your customers have multiple shipping options from trusted shipping vendors. Reporting: Keeping track of everything from sales to website traffic is helpful in making future sales forecasts, staffing decisions and effective allocating your marketing budget to maximize your Return on Investment. Sitewide Search: An internal keyword search feature will help your site visitors find what they are looking for with ease. Tell-A-Friend: Let your customers and site visitors market your eCommerce Website and products for you. The Tell-A-Friend feature makes forwarding your information to a friend or relative easy with one click of a button. Providing the option for consumers to securely purchase your product and service offerings from your website will allow you to: Expand your Market: The Internet connects you all ends of the world. Now you can sell to those that you could never have reached with your offline business. Remain Competitive: More and more of your competitors are adopting the Internet as a sales channel. In fact, you probably have realized more competition because of the reach of the Internet. Reduce Inventory and Distribution Costs: Setting up the products you sell through your eCommerce website to be drop-shipped from your suppliers to your customers will save on inventory costs and distribution costs. Reduce Labor Costs: In most cases, the amount of product that can be sold through an eCommerce website can be handled by less labor than staffing a storefront. Search Engine MarketingMore and more consumers are turning to search engines such as Google, Yahoo and MSN everyday to research information about the products and services they plan to purchase and to find who to purchase from. Having a dominant presence on the search engines will position your company in front of your target audience when they are making purchasing decisions. Neon Goldfish has the knowledge and expertise to effectively implement affordable Search Engine Marketing strategies that will provide your company with exposure to targeted and relevant searching consumers. Search Engine Marketing Facts:
[1] The State of Search Engine Marketing 2006. Search Engine Land (February 8, 2007). Search Engine Optimization Program Priority placement in the “organic” search results of top search engines is a highly competitive and advantageous place to market your business. The Neon Goldfish Search Engine Optimization (SEO) Program focuses on analyzing the consumer market to identify the keywords being USED to search for products and services in your industry. These keywords serve as the foundation of your Search Engine Optimization program and are strategically placed within your website, along with other strategies, to best position your business in the “organic” search results on the search engines. Outline of the Neon Goldfish Search Engine Optimization process:
Outline of the Neon Goldfish PPC (Pay Per Click) Campaign Process: Search Engine Optimization ProgramPriority placement in the “organic” search results of the top search engines is a highly competitive and advantageous place to market your business. The Neon Goldfish Search Engine Optimization (SEO) Program focuses on analyzing the consumer market to identify the keywords being USED to search for products and services in your industry. These keywords serve as the foundation of your Search Engine Optimization program and are strategically placed within your website, along with other strategies, to best position your business in the “organic” search results on the search engines. Outline of the Neon Goldfish Search Engine Optimization process:
Pay Per ClickA pay per click campaign is an advertising tool which allows your business to advertise under targeted keywords and only pay when a visitor actually clicks on the advertisement and visits your website. Placement is determined by a bidding process coupled with the relevancy of your website to the keyword used in the search.
Outline of the Neon Goldfish PPC (Pay Per Click) Campaign Process: Email MarketingKeep your business in front of your customers! The Neon Goldfish Email Marketing Solutions is a quick an easy way for your business to keep your customer base informed of what is new with you business. Delivering an attractive, engaging and interactive message to your customers is an effective way to encourage customer loyalty, acquire new customers, gain repeat business and easily deliver announcements about your business. Gaining permission from your customers provides an “open door” to market to them putting your business ahead of your competitors.
How does it work? Step 1: BUILD YOUR DATABASE Step 2: CONSTRUCT YOUR EMAIL MESSAGE Step 3: DELIVER YOUR MESSAGE Step 4: EVALUATE AND PREPARE (here are a couple facts we could possibly highlight on…) In 2005, every $1 invested in email marketing averaged a return on investment of $57.25. Letterhead USAIs your email blending in? Attract the attention your business deserves with custom branded email stationary from Letterhead USA! Letterhead USA’s custom branded email stationary is a Microsoft Outlook application that gives every email sent from your business not only the visual appeal that will stand out amongst all other emails the recipient receives, but will provide valuable links to your website. Why not fully take advantage of the marketing power your emails possess? Attention: The visual appeal of Letterhead USA’s custom branded email stationary is sure to grab the attention of your email recipients. Your email is sure to stand out in the inbox with Letterhead USA. Branding: Letterhead USA allows your company to be branded with each and every email sent. The custom design of your branded email stationary can have the same look and feel of your website and other marketing efforts. Drive Traffic: One of the most powerful tools of the Letterhead USA custom branded email stationary is the ability to incorporate links to specific pages of your website turning each email sent into a marketing tool that drives traffic to your website. Enhance: Why continue to use email the old-fashion way? Enhance a tool that your company is already using by using the Letterhead USA’s custom branded email stationary. Graphic DesignNeon Goldfish provides innovative, creative graphic design that delivers visual value to your business and its communications. Effective graphic design needs to combine the image, emotion and drive of a company that will generate a lasting impression and increase the “stickiness” of marketing materials. From business cards the warrant a conversation to sale brochures that speak out about your products and services, Neon Goldfish can provide a complete graphic design and layout solution to properly represent your company’s image, objectives, attitude, products and services.
Promotional ItemsSending post cards, brochures, sales letters and other promotional items to a highly targeted market is an effective and inexpensive way to reach relevant consumers, effectively delivering your business message and drive traffic to your store front and / or website. Direct mail has become an increasingly popular choice for businesses and organizations to inform consumers about their products, services, promotions and announcements.
Professional Logo Design Special Events Direct MailSending post cards, brochures, sales letters and other promotional items to a highly targeted market is an effective and inexpensive way to reach relevant consumers, effectively delivering your business message and drive traffic to your store front and / or website. Direct mail has become an increasingly popular choice for businesses and organizations to inform consumers about their products, services, promotions and announcements. Consumers are bombarded with hundreds, if not thousands, of different advertising messages each day all trying to grab attention and deliver a message. Direct mail takes advantage of a daily activity that nearly every consumer does… "Look through the mail". Just about every consumer has a mailbox that they visit on a daily basis. Neon Goldfish can professionally design an eye-catching direct mail campaign that will grab consumer attention and deliver your business message. Persistence is a major component in any successful direct mail campaign. Delivering your message to your target market is effective but must be done when they are ready to purchase. Repetitive delivery of your targeted message will increase the overall success rate of your marketing campaign by keeping your message and business in front of consumers so your business comes to mind when it is time to make that purchase. Quality will always outshine quantity. A single mailing to 100,000 consumers will not deliver the results of mailing the same 10,000 consumers ten times. Outline of the Neon Goldfish Direct Mail Campaign Process:Analysis: We work with your business to determine the message being sent, the necessary frequency of the campaign, the objectives of the campaign and how they relate to your long and short term business goals and objectives. List Selection: Development of a highly targeted direct mail distribution list is essential to delivering optimal results from your direct mail campaign. Proper identification of your target market will increase the effectiveness of your campaign by putting your message into the hands of relevant recipients. Some of the many ways to segment the market into relevant consumers to your business include:
Design: Your message is custom designed to not only deliver your important message and call to action but also must represent your business image and objectives. Careful layout, image use and text placement are used in the design process to achieve maximum response. Print: The size, color, stock and style of the printing of your campaign will be determined to stand out in the mailbox while keeping remaining budget-minded. Delivery: Your direct mail campaign is delivered to your selected recipients.
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