Can consumers searching for your products and services online find you? The number of consumers turning towards search engines like Google, Yahoo and Bing when it comes time to make a purchase continues to rise. Proper placement in front of these searching consumers - positioning your message where they can easily see it - has become an essential part of successfully marketing your business online.
Organic Search or Search Engine Optimization (SEO)
The main objective of all search engines is to deliver the best content available in response to the keywords typed in the search bar. Complex algorithms are used to evaluate web pages for relevant content and credibility to determine where they should rank for targeted keyword searches. Their success is measured in how efficiently they deliver to the consumer the information being solicited.
To rank well via the search engines, you need to develop and implement a targeted strategy specific to your business. You need search engine optimization! A proper search engine optimization program is a multi-layered strategy employing both website optimization and external activities to boost credibility. Neon Goldfish can help you get started. Talk to one of our SEO Experts.
Paid Search programs are perfect for generating immediate website traffic and customers. Sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click), Paid Search is a platform where you only pay for actual traffic to your website. Neon Goldfish can help you with every step of the setup and management of a comprehensive paid search program so you can be certain to maximize your investment.
Local search is on the rise. Google reports that more than 20% of its searches are for local businesses... that's over a billion searches every month. This means that, more and more, consumers are using geographical indicators like city and zip code with their searches. You cannot afford to ignore local optimization any more.
With our customized solutions, Neon Goldfish can implement a local optimization strategy that will target consumers right in your backyard... and put your information at their finger tips.